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Leveling Up Your Artistic Identity – Episode III: Logos 101

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First impressions are paramount wherever your music is concerned. While your work should indeed speak for itself, it’s just as important that your music is packaged and presented in a compelling way. Something as subtle as a logo can serve as an entry point to your music. In this episode, we’re going to explore a few ways to develop a cohesive visual aesthetic. With this groundwork in place, you’ll be able to communicate the full breadth of your artistic vision…all without having to say a single word!

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Leveling Up Your Artistic Identity – Episode II: Putting Pen to Paper

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Like many worthwhile ventures, cultivating a music project is an ongoing act of passion and deliberation. Many good ideas often become great ideas as a result of thoughtful iteration. Last time, we touched on this topic specifically as it relates to your artist or band name. If you’re totally amped about your project name and are itching to put that name to work, this episode is for you! We’re going to bulk up your to-do list with some very important action items: locking down your moniker, saving a seat for yourself on distribution platforms, and drafting an effective artist biography.

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Leveling Up Your Artistic Identity – Episode I: Building a Foundation

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If you’ve already endured the rigorous gauntlet of refining your sound and discovering your creative voice, then you’re in luck! You have already done the most difficult part. If you’re not quite at this stage, don’t worry—writing and production will be touched upon in another article series. If, however, you’re ready to get your music in front of people and take your project to the next level, this series is right up your alley. Leveling Up Your Artistic Identity is a episodic column that delves deep into the fine minutia of topics like how to build a marketing strategy, how to get your music in front of new fans, and how to grow your professional network. In this first installment, we’ll explore how to set the stage for your budding project and, armed with that knowledge, know how to choose an appropriate name.

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