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Leveling Up Your Artistic Identity – Episode VII: Making Connections

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Networking is a subject that has come up more than a few times in this column. While many of the prior episodes have focused on the all-important mainstay of your listener base, they are not the only factor to consider. The communities adjacent to your music are every bit as important as your fellow peers can have a profound impact on how your music circulates. Since you never know who possesses that kind of clout, being a cyber-hermit is simply not an option.

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Leveling Up Your Artistic Identity – Episode VI: Offering Value

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If you are the soul of your music, then your audience is the heart. Their support is the life force that sustains your body of work. Unfortunately, music fans are not all congregating in the same place. Not only that, but many of them are attracted to different types of content. There will, of course, be overlap with these variables, but there’s something to be said about targeting specific kinds of people. Back in Episode IV, you spent some time figuring out who those people are. In this installment, we’re going to look at where those folks are and how you can connect with them.

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The Mage’s Workbench – Episode 1: Dynamic Mixing

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Welcome to The Mage’s Workbench, a mini-series which tackles various audio production topics spanning from trackers to DAWs (and everything in between). While the material may not always apply directly to you, the goal of each episode is to present production techniques in a broad, universally applicable fashion. In short, there should be something here for nearly everyone that works with audio. For the inaugural installation, we’re going to take a look at how you can use automation to craft a polished mix that evolves throughout the course of your song.

Episode 1: Dynamic Mixing

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Leveling Up Your Artistic Identity – Episode V: Know Thyself

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Generally speaking, the most measurable and gratifying progress will surface when focusing on specific, actionable tasks. The less nebulous your goals, the more feasibly they can be achieved. That being said, it can sometimes be necessary to grapple with less tangible concepts. Amidst the throes of artistic development, it’s not uncommon to encounter feelings of self-doubt, inspirational drought, and mental fatigue. If this sounds familiar, some well-deserved ‘me time’ may be long overdue. While many of us might hesitate to pump the brakes for some healthy introspection, a quick self-diagnostic will help to keep your spirits high and your mind sharp.

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Leveling Up Your Artistic Identity – Episode IV: Cornering Your Market

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For many, the term ‘marketing’ can have an unsavory connotation – especially when applied to their own work. If this describes you, it’s time to reevaluate. While there are plenty of entities that use marketing as a means to questionable ends, we have to remember that marketing is merely a tool. Rather than look at marketing as a way to ‘control and manipulate people,’ think of it as a way to optimize the presentation of your work and ensure that it gets put in front of latent superfans. Previously, we looked at how to establish a series of themes and aesthetics that make up your ‘brand.’ Truthfully, that only covers half of the equation. The other half deals less with the nuance of identity and more with logistics. Now that you have a good idea of what to put into the world, we’re going to postulate how you plan to put it out there.

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