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Leveling Up Your Artistic Identity – Episode V: Know Thyself

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Generally speaking, the most measurable and gratifying progress will surface when focusing on specific, actionable tasks. The less nebulous your goals, the more feasibly they can be achieved. That being said, it can sometimes be necessary to grapple with less tangible concepts. Amidst the throes of artistic development, it’s not uncommon to encounter feelings of self-doubt, inspirational drought, and mental fatigue. If this sounds familiar, some well-deserved ‘me time’ may be long overdue. While many of us might hesitate to pump the brakes for some healthy introspection, a quick self-diagnostic will help to keep your spirits high and your mind sharp.

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Leveling Up Your Artistic Identity – Episode IV: Cornering Your Market

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For many, the term ‘marketing’ can have an unsavory connotation – especially when applied to their own work. If this describes you, it’s time to reevaluate. While there are plenty of entities that use marketing as a means to questionable ends, we have to remember that marketing is merely a tool. Rather than look at marketing as a way to ‘control and manipulate people,’ think of it as a way to optimize the presentation of your work and ensure that it gets put in front of latent superfans. Previously, we looked at how to establish a series of themes and aesthetics that make up your ‘brand.’ Truthfully, that only covers half of the equation. The other half deals less with the nuance of identity and more with logistics. Now that you have a good idea of what to put into the world, we’re going to postulate how you plan to put it out there.

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Leveling Up Your Artistic Identity – Episode III: Logos 101

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First impressions are paramount wherever your music is concerned. While your work should indeed speak for itself, it’s just as important that your music is packaged and presented in a compelling way. Something as subtle as a logo can serve as an entry point to your music. In this episode, we’re going to explore a few ways to develop a cohesive visual aesthetic. With this groundwork in place, you’ll be able to communicate the full breadth of your artistic vision…all without having to say a single word!

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Leveling Up Your Artistic Identity – Episode II: Putting Pen to Paper

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Like many worthwhile ventures, cultivating a music project is an ongoing act of passion and deliberation. Many good ideas often become great ideas as a result of thoughtful iteration. Last time, we touched on this topic specifically as it relates to your artist or band name. If you’re totally amped about your project name and are itching to put that name to work, this episode is for you! We’re going to bulk up your to-do list with some very important action items: locking down your moniker, saving a seat for yourself on distribution platforms, and drafting an effective artist biography.

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Leveling Up Your Artistic Identity – Episode I: Building a Foundation

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If you’ve already endured the rigorous gauntlet of refining your sound and discovering your creative voice, then you’re in luck! You have already done the most difficult part. If you’re not quite at this stage, don’t worry—writing and production will be touched upon in another article series. If, however, you’re ready to get your music in front of people and take your project to the next level, this series is right up your alley. Leveling Up Your Artistic Identity is a episodic column that delves deep into the fine minutia of topics like how to build a marketing strategy, how to get your music in front of new fans, and how to grow your professional network. In this first installment, we’ll explore how to set the stage for your budding project and, armed with that knowledge, know how to choose an appropriate name.

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