Archive for the ‘Merch’ Category

Leveling Up Your Artistic Identity – Episode IV: Cornering Your Market

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For many, the term ‘marketing’ can have an unsavory connotation – especially when applied to their own work. If this describes you, it’s time to reevaluate. While there are plenty of entities that use marketing as a means to questionable ends, we have to remember that marketing is merely a tool. Rather than look at marketing as a way to ‘control and manipulate people,’ think of it as a way to optimize the presentation of your work and ensure that it gets put in front of latent superfans. Previously, we looked at how to establish a series of themes and aesthetics that make up your ‘brand.’ Truthfully, that only covers half of the equation. The other half deals less with the nuance of identity and more with logistics. Now that you have a good idea of what to put into the world, we’re going to postulate how you plan to put it out there.

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Chip Mom’s Kitchen #49: Cookin’ up MERCH!

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In the early years of ChipWIN, I knew very little about chiptune, but I knew I loved the community, the shows, and my soon-to-be-hubby, so I wanted to help! I’ve sold a few Girl Scout cookies in my day and I’ll talk to anything that sits still long enough; not to mention that I have an unhealthy adoration for spreadsheets and data, so I decided to dive in and become Maven of the Merch Booth!

And that’s what we’re talking about today, chip children; Brandon and I want to pass on our knowledge about…

MERCH!

Photo by Aspyn Oakes at ‘Freq.Fest’ in Los Angeles, CA.

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The Unicorn Princess Royally Reviews ‘Escape Return’ by STU and Talks About Sound Chips

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Happy February, folks!

This month, I wanted to shed some light on a really cool and inspiring Atari ST creation I came across this week. Set free to the world on January 24, 2018, ‘Escape Return’ is both a digital and vinyl release by Swiss artist, STU. I listen to a lot of music and, friends, this one really captivated me.

Album art created by DAN from Bleepstreet for ‘Escape Return’.

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The Unicorn Princess Royally Reviews ‘Stratocracy’ by CZOFT

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Happy November, everyone!

This month, I wanted to review the recent release by Michigan native, CZOFT. ‘Stratocracy’ was released on October 25, 2017, and features carefully crafted compositions created with lsdj. Featuring 15 tracks fully constructing within one Gameboy DMG-01, the album was released by Utah record label, Catskill Records (the same folks who host Catskill Electronics, a site where Gameboy composers can find their fair share of arduino boys, flash carts, sync components, etc.). This article with contain a review of a new record that I really love, and also share sound design tips straight from the artist for those who want to learn more about lsdj, as well.

Cover artwork by CZOFT, layout and design by Catskull Records.

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Chip Bit Sid Takes On: CDIY

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Originally I had a different idea for this weeks’ article, however after a discussion about how I created the CD for the latest chiptune compilation, I decided I thought I’d write about my own method. When I created the last compilation for Superbyte all those years ago, other than the artwork, I had no idea about the logistics required. It’s because of this, it set me back £40 ($52.81) for 100 inkjet CDs with cardboard sleeves. This time around for the Square Sounds compilation I had more knowledge in the area and in doing so I managed to create 25 b&w thermal heated CDs with a pearlescent cover and plastic case for just £20.

Shortly after seeing how successful this was, it made me realise that independent artists could easily produce their own merch on the cheap; it just requires time & the knowledge.

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