For many, the term ‘marketing’ can have an unsavory connotation – especially when applied to their own work. If this describes you, it’s time to reevaluate. While there are plenty of entities that use marketing as a means to questionable ends, we have to remember that marketing is merely a tool. Rather than look at marketing as a way to ‘control and manipulate people,’ think of it as a way to optimize the presentation of your work and ensure that it gets put in front of latent superfans. Previously, we looked at how to establish a series of themes and aesthetics that make up your ‘brand.’ Truthfully, that only covers half of the equation. The other half deals less with the nuance of identity and more with logistics. Now that you have a good idea of what to put into the world, we’re going to postulate how you plan to put it out there.
Art by Melissa Butler
