Posts Tagged ‘learn’

Leveling Up Your Artistic Identity – Episode IV: Cornering Your Market

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For many, the term ‘marketing’ can have an unsavory connotation – especially when applied to their own work. If this describes you, it’s time to reevaluate. While there are plenty of entities that use marketing as a means to questionable ends, we have to remember that marketing is merely a tool. Rather than look at marketing as a way to ‘control and manipulate people,’ think of it as a way to optimize the presentation of your work and ensure that it gets put in front of latent superfans. Previously, we looked at how to establish a series of themes and aesthetics that make up your ‘brand.’ Truthfully, that only covers half of the equation. The other half deals less with the nuance of identity and more with logistics. Now that you have a good idea of what to put into the world, we’re going to postulate how you plan to put it out there.

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Leveling Up Your Artistic Identity – Episode III: Logos 101

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First impressions are paramount wherever your music is concerned. While your work should indeed speak for itself, it’s just as important that your music is packaged and presented in a compelling way. Something as subtle as a logo can serve as an entry point to your music. In this episode, we’re going to explore a few ways to develop a cohesive visual aesthetic. With this groundwork in place, you’ll be able to communicate the full breadth of your artistic vision…all without having to say a single word!

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Leveling Up Your Artistic Identity – Episode II: Putting Pen to Paper

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Like many worthwhile ventures, cultivating a music project is an ongoing act of passion and deliberation. Many good ideas often become great ideas as a result of thoughtful iteration. Last time, we touched on this topic specifically as it relates to your artist or band name. If you’re totally amped about your project name and are itching to put that name to work, this episode is for you! We’re going to bulk up your to-do list with some very important action items: locking down your moniker, saving a seat for yourself on distribution platforms, and drafting an effective artist biography.

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Leveling Up Your Artistic Identity – Episode I: Building a Foundation

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If you’ve already endured the rigorous gauntlet of refining your sound and discovering your creative voice, then you’re in luck! You have already done the most difficult part. If you’re not quite at this stage, don’t worry—writing and production will be touched upon in another article series. If, however, you’re ready to get your music in front of people and take your project to the next level, this series is right up your alley. Leveling Up Your Artistic Identity is a episodic column that delves deep into the fine minutia of topics like how to build a marketing strategy, how to get your music in front of new fans, and how to grow your professional network. In this first installment, we’ll explore how to set the stage for your budding project and, armed with that knowledge, know how to choose an appropriate name.

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Rhyphte’s Remarks: Why Collabs Are Pretty Cool

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A lot of people make the bassline (huehue) assumption that multiple musicians working together is automatically a band. While the vast majority of multi-man musical acts do come in the tried-and-true form of live-performance groups, the picture is much blurrier in the realm of electronic music characterized by digital production and playback. Due to the relative ease of collaborating piecewise with an individual thousands of miles away via the internet, you see things like features, remixes, and group handles all over the place. While this article is mostly aimed at getting into the “collab” side of things, most of what’s covered can be applied to anything similar enough.

So let’s dive into what a collab actually is, how it can help you grow, and how to manage the development of one!

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Paul’s Tech Talk – LSDJ 5.1.0, Civil War Part 1: “Linear” Pitch

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Hello beautiful people and thank you for reading Paul’s Tech Talk on The ChipWIN Blog!

Today we’re going to tackle one, if not THE most groundbreaking update that happened to LSDJ in the midst of all its crazy transformations. With 5.1.0, Johan Kotlinski decided to rewrite the entire pitch behaviour in LSDJ from scratch. For the sake of this article I’m going to try and keep an unbiased point of view. Even though I am pretty partial to the newer versions, I still use the older ones as well. But it’s safe to say that this update was probably the most controversial of all, and it ruffled a few feathers in the community.

In music in general, but more particularly from a software perspective in LSDJ, Pitch is a solid foundation on which a lot of elements are built. And even though LSDJ is a shining example of software ergonomics and accessible design, its complexity still gives it a bit of a learning curve. The 5.1.0 update shook things up so much that artists would either have to relearn a lot of tried-and-true techniques that would now work just as well but very differently, or refrain from upgrading altogether, deliberately missing out on later updates and bug fixes.

Long story short, for a lot of people, upgrading to 5.1.0 and above would break songs from older versions and render quite a few staple sound design techniques obsolete. Let’s take a quick look at what has changed and get a better grasp of the situation.

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