Hello everyone. For this month, I decided instead of an album review or talking about a concert I thought that I might perhaps offer some help to the community at large by addressing one of the things I see as a major common weakness: poor brand management. “Wait what,” I hear you say, “why are you teaching me an Intro to Business course here? I just want some dank bleep bloops, bro!” And that’s fine, because at the end of the day is not a man entitled to the bleep from his bloops? But for those of you who are interested in getting senpai to notice you, and by senpai I mean potential fans and friends, then I have some broad and functional advice for you in terms of making sure that what music you have is available to the most people and you can start being that cool kid who wears pastel colored 80’s and 90’s era windbreaker jackets, clear Wayfarer glasses, a geeky Snapback and patterned leggings that all the convention-goers want to throw their parents’ money at. Or whatever it is YOU deem as commercial success, I guess.